Jobs To Be Done (JTBD) Framework
Digital download | Editable template | Figma
Free
Uncover what truly drives user behaviour with this Jobs-to-be-Done (JTBD) Framework, designed to help you identify the underlying goals users are trying to achieve. This framework guides you in capturing functional, emotional, and social jobs, revealing insights that go beyond surface-level needs. Use it to inform product strategy, prioritise features, and design solutions that align with real user motivations and desired outcomes.
• Editable in Figma for seamless customisation.
• Pre-arranged sections to define customer jobs, desired outcomes, and pain points.
• Includes placeholders for user personas, job statements, and solution opportunities.
• Ideal for aligning product development with customer needs and improving user experience.
• Product Managers: To uncover user motivations and align product features with real-world needs.
• UX/UI Designers: For designing solutions based on the jobs users are trying to accomplish.
• User Researchers: To frame interviews and insights around functional, emotional, and social user goals.
• Marketing Teams: To craft messaging that resonates with what users are truly trying to achieve.
• Business Analysts: For identifying market opportunities and aligning offerings with user intent.
• Startups & Entrepreneurs: To define value propositions based on users’ jobs and desired outcomes.
• Innovation Teams: For generating ideas grounded in what users are hiring a product or service to do.
• Facilitators: For guiding teams through JTBD workshops and customer-centric strategy sessions.
• Educators & Students: To teach or apply JTBD theory in product development and market research.
• 1 editable Figma file.
• Instructions for customisation and best practices.