Jobs To Be Done (JTBD) Framework

• Editable in Figma for seamless customisation.
• Pre-arranged sections to define customer jobs, desired outcomes, and pain points.
• Includes placeholders for user personas, job statements, and solution opportunities.
• Ideal for aligning product development with customer needs and improving user experience.

• Product Managers: To uncover user motivations and align product features with real-world needs.
• UX/UI Designers: For designing solutions based on the jobs users are trying to accomplish.
• User Researchers: To frame interviews and insights around functional, emotional, and social user goals.
• Marketing Teams: To craft messaging that resonates with what users are truly trying to achieve.
• Business Analysts: For identifying market opportunities and aligning offerings with user intent.
• Startups & Entrepreneurs: To define value propositions based on users’ jobs and desired outcomes.
• Innovation Teams: For generating ideas grounded in what users are hiring a product or service to do.
• Facilitators: For guiding teams through JTBD workshops and customer-centric strategy sessions.
• Educators & Students: To teach or apply JTBD theory in product development and market research.

• 1 editable Figma file.
• Instructions for customisation and best practices.