Focus Group Discussion Guide

• Editable in Figma for seamless customisation.
• Pre-arranged sections to structure focus group questions, objectives, and discussion flow.
• Includes placeholders for participant details, session timing, and facilitator notes.
• Ideal for guiding productive discussions and gathering valuable qualitative insights.

• User Researchers: To structure and facilitate in-depth discussions that uncover user needs and behaviours.
• UX/UI Designers: For gathering qualitative insights to inform user-centred design decisions.
• Product Managers: To explore user perceptions and validate product concepts or features.
• Facilitators: For leading focused, engaging discussions and capturing meaningful feedback.
• Marketing Teams: To understand customer motivations, preferences, and brand perception.
• Business Analysts: For identifying patterns and trends in user attitudes and expectations.
• Startups & Entrepreneurs: To gain deeper insights into target audiences during early-stage development.
• Educators & Students: To teach or practice qualitative research techniques and user engagement.
• Innovation Teams: For exploring new ideas and concepts with real users through open dialogue.

• 1 editable Figma file.
• Instructions for customisation and best practices.