Empathy Map
Digital download | Editable template | Figma
Free
Deepen your understanding of users with this Empathy Map, designed to help you capture what users think, feel, say, and do throughout their experience. This collaborative tool offers an organised process for defining empathy, gaining knowledge, and bringing your team together around the needs and behaviours of users. Use it during research synthesis, workshops, or design sessions to foster user-centred thinking and create more meaningful, human-focused solutions.
• Editable in Figma for seamless customisation.
• Pre-arranged layout to capture user insights across key categories (Says, Thinks, Feels, Does).
• Includes placeholders to guide teams in capturing and organising information.
• Designed to support user research, team collaboration, and empathy-driven design.
• UX Designers: To design with a deeper understanding of user needs and behaviours.
• User Researchers: For capturing and analysing user insights during interviews and observations.
• Product Managers: To align teams around a shared understanding of user goals and pain points.
• Facilitators: For running collaborative workshops focused on empathy-driven design.
• Educators and Students: To teach or learn user-centred design methodologies.
• Marketing Teams: To develop user-focused messaging and campaigns.
• Business Analysts: For documenting and synthesising user insights into actionable strategies.
• Innovation Teams: To explore user needs and motivations for product development.
• Entrepreneurs: To better understand target audiences and refine business strategies.
• 1 editable Figma file.
• Instructions for customisation and best practices.