Empathy Map

Digital download | Editable template | Figma

Free

Deepen your understanding of users with this Empathy Map, designed to help you capture what users think, feel, say, and do throughout their experience. This collaborative tool offers an organised process for defining empathy, gaining knowledge, and bringing your team together around the needs and behaviours of users. Use it during research synthesis, workshops, or design sessions to foster user-centred thinking and create more meaningful, human-focused solutions.

• Editable in Figma for seamless customisation.
• Pre-arranged layout to capture user insights across key categories (Says, Thinks, Feels, Does).
• Includes placeholders to guide teams in capturing and organising information.
• Designed to support user research, team collaboration, and empathy-driven design.

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