Emotional Journey Map

• Editable in Figma for flexible customisation.
• Pre-arranged layouts to map emotions, actions, and opportunities across the user journey.
• Includes placeholders to document emotional highs and lows at each stage.
• Designed to identify pain points, emotional triggers, and improvement opportunities.

• UX Designers: To address emotional triggers and improve user experiences.
• User Researchers: For analysing and documenting user emotions during interactions.
• Product Managers: To align teams around user-centred emotional insights.
• Facilitators: For leading emotional journey mapping workshops with teams.
• Customer Success Teams: To enhance customer satisfaction by addressing emotional pain points.
• Marketing Teams: For understanding and responding to customer emotions in campaigns.
• Educators and Students: To teach or learn emotional design techniques in user-centred projects.
• Business Analysts: For visualising emotional responses and aligning them with strategic goals.
• Entrepreneurs: To refine user touch points and create emotionally engaging experiences.

• 1 editable Figma file.
• Instructions for customisation and best practices.