Competitor Map
Digital download | Editable template | Figma
Free
Understand your market positioning at a glance with this Competitor Map, designed to help you visualise how your product compares to others based on key attributes like price, performance, features, or customer satisfaction. For the purpose of identifying market gaps, recognising trends, and guiding strategic decisions. Use it to align your team, sharpen your value proposition, and uncover opportunities to differentiate in a crowded marketplace.
• Editable in Figma for seamless customisation.
• Pre-arranged layout to map competitors based on key attributes like market share and product offerings.
• Includes placeholders for competitor names, positioning, and strategic focus areas.
• Ideal for visualising competitive landscape and identifying market trends and gaps.
• Product Managers: To visualise competitors by key attributes and inform strategic positioning.
• UX/UI Designers: For understanding how design compares across competing products.
• Marketing Teams: To identify market positioning opportunities and craft targeted messaging.
• Business Analysts: For mapping competitors based on market focus, features, or audience segments.
• Innovation Teams: To spot gaps in the market and explore areas for differentiation.
• User Researchers: To contextualise user expectations within the competitive landscape.
• Startups & Entrepreneurs: For identifying direct and indirect competitors in early-stage planning.
• Facilitators: For guiding teams through competitor mapping exercises during workshops.
• Educators & Students: To teach or practice competitive mapping as part of design or business strategy.
• 1 editable Figma file.
• Instructions for customisation and best practices.