Competitor Map

• Editable in Figma for seamless customisation.
• Pre-arranged layout to map competitors based on key attributes like market share and product offerings.
• Includes placeholders for competitor names, positioning, and strategic focus areas.
• Ideal for visualising competitive landscape and identifying market trends and gaps.

• Product Managers: To visualise competitors by key attributes and inform strategic positioning.
• UX/UI Designers: For understanding how design compares across competing products.
• Marketing Teams: To identify market positioning opportunities and craft targeted messaging.
• Business Analysts: For mapping competitors based on market focus, features, or audience segments.
• Innovation Teams: To spot gaps in the market and explore areas for differentiation.
• User Researchers: To contextualise user expectations within the competitive landscape.
• Startups & Entrepreneurs: For identifying direct and indirect competitors in early-stage planning.
• Facilitators: For guiding teams through competitor mapping exercises during workshops.
• Educators & Students: To teach or practice competitive mapping as part of design or business strategy.

• 1 editable Figma file.
• Instructions for customisation and best practices.