Behaviour Map
Digital download | Editable template | Figma
Free
Understand user actions and motivations with this Behaviour Map, designed to help you visualise the context, triggers, and outcomes of user behaviours. This design tool offers a precise structure for mapping patterns of behaviour, locating points of friction, and locating design intervention opportunities. Use it to gain deeper insight into user decision-making, align your team, and create solutions that support real-world behaviours and needs.
• Editable in Figma for seamless customisation.
• Pre-arranged sections to map user behaviours, triggers, and actions across different touchpoints.
• Includes placeholders for user personas, behavioural stages, and emotional responses.
• Ideal for understanding user actions and improving the overall customer journey.
• UX/UI Designers: To visualise and analyse user behaviours, helping to design intuitive and user-centred experiences.
• User Researchers: For mapping out user actions, motivations, and pain points during research to identify key insights.
• Product Managers: To align product features and improvements with user behaviours and needs, ensuring product-market fit.
• Marketing Teams: For understanding customer behaviour patterns and tailoring campaigns to better engage target audiences.
• Business Analysts: To identify key behaviours that influence decision-making and align business strategies with user actions.
• Innovation Teams: For mapping user behaviours to discover new opportunities for innovation or improvement in products and services.
• Customer Support Teams: To analyse user behaviour in support interactions and identify recurring issues that can be addressed proactively.
• Consultants: To help clients visualise user behaviours and create strategies for enhancing user engagement and satisfaction.
• Entrepreneurs: To understand user behaviours and make informed decisions about product development and business strategies.
• Educators and Students: For teaching or practicing behavioural mapping techniques to better understand user experiences and decision-making processes.
• 1 editable Figma file.
• Instructions for customisation and best practices.