Affinity Map

• Editable in Figma for seamless customisation.
• Pre-arranged layouts with placeholders to simplify brainstorming.
• Designed for user research, ideation, and problem-solving.
• Ideal for teams looking to uncover patterns and prioritise solutions.

• UX/UI Designers: For organising insights and uncovering patterns during design projects.
• User Researchers: To categorise and prioritise data from interviews, surveys, and field studies.
• Product Managers: For aligning teams on key ideas and making informed decisions.
• Facilitators: Leading brainstorming or ideation workshops with structured guidance.
• Marketing Teams: To group customer feedback, campaign ideas, or user personas.
• Design Educators and Students: For teaching or practicing design thinking techniques.
• Business Analysts: To visualise and synthesise information for strategic planning.
• Innovation Teams: For ideating and clustering concepts during design sprints.
• Entrepreneurs: For structuring feedback and ideas in early-stage business planning.

• 1 editable Figma file.
• Instructions for customisation and best practices.